About Us

What is The Hella Positive Movement?

Hella Positive is more than just a phrase—it’s a movement, a mindset, and a way of life born in the Bay Area, California. Since 2011, Hella Positive has inspired people to embrace positivity, build community, and spread good energy wherever they go. Through grassroots efforts, word-of-mouth, and bold street-level marketing, the movement has grown into a well-known brand and rallying cry for those who believe in the power of positivity.

The phrase “Hella Positive” combines two key elements: “Hella”, a word deeply rooted in Northern California culture meaning “very” or “a lot,” and “Positive”, representing an uplifting outlook and way of being. Together, they embody the spirit of resilience, optimism, and community that defines Hella Positive.

Over the years, we’ve distributed over 10,000 Hella Positive stickers nationwide, spreading the message far beyond the Bay. And this is just the beginning.

What Does Hella Positive Mean to People?

For many, Hella Positive is more than a saying—it’s a daily reminder to push forward with optimism and purpose. Whether it’s a wristband on their arm or a sticker on their laptop, people carry Hella Positive with them as a symbol of resilience, encouragement, and community.


In a world filled with negativity, Hella Positive stands as a refreshing, reenergizing force. It’s a movement for those who seek light in the darkness and believe that a simple shift in perspective can change everything.


Hella Positive in Action


Hella Positive isn’t just a mindset—it’s a community-driven effort to make a real impact. Our flagship space in West Oakland serves as a hub for art, culture, and connection, bringing people together through events and outreach initiatives:


Community Service Events – Every other Tuesday, we provide free food, water, donated clothes, and essential resources to those in need.


Happy Management (Veterans Event) – A space for veterans to connect and unwind with good food, great company, and donated cannabis products, thanks to our partners at Recompass.


Art & Culture – Our space doubles as a gallery and creative hub, uplifting local artists and providing a platform for expression and connection.


What’s Next for Hella Positive?

The movement is growing, and the future is global. We’re expanding our brand, our clothing line, and our outreach, building a worldwide network of people who carry the Hella Positive spirit with them. The vision? A global community connected by a shared mindset, rocking Hella Positive gear, and living with purpose.

Wherever this movement goes, one thing is certain: Hella Positive is here to stay.